Pin It

My Goals, Objectives and Strategies for 2013

At first I wasn’t going to do one of these posts but as I read other posts, I was inspired to take my own action. To set my own goals and objectives for 2013. While I’m totally a “Type A” person, I’m not big into personal/professional goals or 5 year plans or any of those things. Surprisingly, I’ve made several big life changes more on whims than by doing months of planning and research. I’m not sure why I’m that way but I’ve learned to recognize it, embrace it and try to make it work for me.

Steamboat Natchez with Title Info

2013 is going to be a year of growth for me. I’m attending my first BlogHer conference – BlogHer Food in Austin in June, and I’m determined to make that count big time. As I continue to produce good content here on culicurious and continue to get my name  out there, I see my audience growing every day. I’m touched that all of you are interested in my recipes and food experiences. I know of the thousands of food blogs out there and appreciate when you visit mine or share my links with friends.

So being the experienced media planner and buyer than I am from my previous career (shout out to Peter Mayer media department), I have a mix of both goals and objectives for 2013. Some have concrete outcomes (objectives) and some are more abstract and harder to measure (goals).  Plus I’ve gone a step further, and I’m listing the strategies I plan on using to achieve these goals and objectives.  I’m a nerd, but hey, whatever. I’m happy. 🙂

Ready? Here we go…

Goal: Become a better writer

Strategy: Practice, practice, practice

That was easy! No really, with deliberate practice and editing, it’s possible for one to become a better writer over time. My dear husband Jeremy is a great editor for me (as I am for him in his writing). I also read Copyblogger daily to learn more about the theory and mechanics of producing quality content. Finally, I talk with other writers, like my friends Trevor and Katy, about the writing craft and blogging. By year’s end, I will be a better writer.

Goal: Become a better photographer

Strategy: Study by way of reading books and attending a formal class…and practice

For Christmas I received two great photography books: Plate to Pixel and Food Styling. Both will be very valuable in teaching me the mechanics of photography and understanding the fundamentals of food photography.  While these will be great, I also want to take a class at a local place. I know of several establishments that offer classes in New Orleans, and I’m going to be attending one this year.  By year’s end, I will be a better photographer.

Goal: Learn more about SEO (outbound marketing) and social media management

Strategy: Read about then apply concepts to my work each day

Even though these are two separate entities, they are more and more related each day thanks to Google’s algorithm change, and both are crucial to a blogger’s success, especially emerging bloggers. Knowing how to work the mechanics of content production and then effectively getting it in front of the right audiences are valuable and necessary skills.

As a shop-of-one here at my blog, I am responsible for all these tasks and take them very seriously. I read SEOmoz and Momcomm to help out with these aspects. Copyblogger will also have some SEO and social advice as well.  There’s an ENDLESS number of blogs for guidance on these topics, but I’ve picked just a couple high quality blogs and read them religiously.

Objective: Add a new series to the blog

Strategy: Commit to doing a new series “Life in New Orleans” by producing photographs and blog posts

So this is something I just thought of this week. I want to give people a sneak peek into what life’s like here in New Orleans. We have such a beautiful and diverse city, it would be a shame not to share it with the rest of the world. I plan to cover things that are simple yet interesting. Things like the types of houses we have here, the Mississippi River, our winter bird population, the softer side of Mardi Gras, Jazz Fest, etc.

The possibilities are endless, and I can’t wait to get that series off the ground. I’m not going to commit to a schedule with this one because I want it to be organic and natural. I don’t want to have to “force myself” to share interesting things with you.

Objective: Have blog redesigned

Strategy: Find a great designer who can translate my vision into a fully functioning website

OK, so this one is a little bit of a cheat because in 2012 I got on Purr Design‘s waiting list for a website makeover. It should happen sometime this spring, and I’m just thrilled about it. I have seen many of the blogs that Lindsay is responsible for, and I am delighted that mine will be among them.

Having a professionally designed site will definitely help me better convey my ideas and recipes to the recipe world. Part of being a world-class blogger is having a site that looks and feels world-class. While my husband and I have done a good job of making the basic WordPress 2011 theme look as good as possible, Lindsay’s help will bring us the high-end design work and functionality we need. Stay tuned for updates on this.

Goal: Approach life with more love

Strategy: Best achieved via mindful living, slowing down and opening my heart

While this is more a personal than professional goal, it will help my life all-around. I consider myself a mindful person and fairly self-aware already, but this one is included here because we can all love more, open our hearts more and be even more sympathetic to others in life.


So that’s it. These are the goals, objectives and strategies I’ve set for this year. Interested in what made me finally do this? Check out these sources of inspiration:

Do you have any goals or objectives for 2013 that you’d like to share with us? Please share in the comments section below!

    Pin It

Related Posts

  • Sounds like you have a great plan to move things forward. Looking forward to seeing all the good things that will come of it.

    • Thanks, Scott! I’m really exciting about the coming year 🙂

  • Love it! Looking forward to your Life in NOLA series

  • I am a big fan of goals! I heard this morning “You can’t improve what you don’t measure” and writing down what it is you want to accomplish is the first step in measures your success. Great post and good luck!